Digital Campaign Manager
Princeton, NJ
Full Time
Digital
Mid Level
About Us
ISMG is a global intelligence firm and premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, and operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, and more than 400 in-person virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
We pride ourselves on producing worldwide up-to-date breaking news and top notch digital content tackling the many issues facing practitioners in the industry today, tomorrow, and yesterday. Our unwavering commitment to addressing the evolving needs of professionals in today's digital age underscores our ability to anticipate and lead through digital transformation. By leveraging our advanced industry knowledge and vast network of media properties, we’re able to provide customers with a diverse portfolio of effective and customizable lead generation and brand dominance solutions to meet their unique organizational needs.
The Opportunity
We are looking for a personable and creative critical thinker to further amplify our extraordinary Digital Campaigns team! As a Digital Campaign Manager, you will manage and optimize digital marketing campaigns for our enterprise clients while maintaining exceptional business relationships through consistent support and communication.
As Digital Campaign Manager, you will drive the campaign lifecycle with our clients from start to finish which includes leading kickoff calls, collaborating with client teams to ensure campaigns are launched promptly and effectively, continually managing campaign performance, and maintaining ISMG’s positive relationship with the client, concluding each campaign with a presentation on our effectiveness.
In this role, you will function as project manager for each client program, coordinating with internal and external teams to execute campaigns. Your focus will be to consistently deliver exceptional outcomes for our clients, continuously striving to find new and improved ways to best serve them which includes being exceptionally responsive to client feedback and working closely with product teams to provide insight into how we can enhance our capabilities.
Primary Responsibilities
ISMG is a global intelligence firm and premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, and operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, and more than 400 in-person virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
We pride ourselves on producing worldwide up-to-date breaking news and top notch digital content tackling the many issues facing practitioners in the industry today, tomorrow, and yesterday. Our unwavering commitment to addressing the evolving needs of professionals in today's digital age underscores our ability to anticipate and lead through digital transformation. By leveraging our advanced industry knowledge and vast network of media properties, we’re able to provide customers with a diverse portfolio of effective and customizable lead generation and brand dominance solutions to meet their unique organizational needs.
The Opportunity
We are looking for a personable and creative critical thinker to further amplify our extraordinary Digital Campaigns team! As a Digital Campaign Manager, you will manage and optimize digital marketing campaigns for our enterprise clients while maintaining exceptional business relationships through consistent support and communication.
As Digital Campaign Manager, you will drive the campaign lifecycle with our clients from start to finish which includes leading kickoff calls, collaborating with client teams to ensure campaigns are launched promptly and effectively, continually managing campaign performance, and maintaining ISMG’s positive relationship with the client, concluding each campaign with a presentation on our effectiveness.
In this role, you will function as project manager for each client program, coordinating with internal and external teams to execute campaigns. Your focus will be to consistently deliver exceptional outcomes for our clients, continuously striving to find new and improved ways to best serve them which includes being exceptionally responsive to client feedback and working closely with product teams to provide insight into how we can enhance our capabilities.
Primary Responsibilities
- Manage clients’ digital campaigns; accountability for campaign performance.
- Maintain strong relationships with clients and provide excellent and highly responsive customer service.
- Learn and develop expertise in email marketing, landing page optimization, and other digital tactics to drive engagement to client campaigns from ISMG’s digital audience.
- Ensure campaigns are completed in a timely manner and expectations are met.
- Responsible for the implementation, tracking and measurement of digital marketing campaigns.
- Edit, proofread and optimize copy for promotional materials ensuring both ISMG and client standards have been met.
- Track, measure, and report on the campaign performance, analyze performance data, and develop action plans to course-correct as the campaign execution unfolds.
- Work effectively with a global, cross-cultural team.
- Keep up-to-date with current marketing and industry trends.
- Learn and develop familiarity with the information security vendor community.
- Bachelor’s Degree or higher in Marketing or a related field.
- 2-3 years of digital marketing experience.
- 3-5 years of customer service or client-facing experience, Agency experience is a plus.
- Experience with technology or information security marketing a plus!
- Marketo or marketing automation experience is a benefit.
- Strong project management skills with exceptional organization, time management, and ability to prioritize multiple concurrent projects while on deadlines.
- Excellent communication and client support skills with strong customer service ethics and high expectations for quality.
- Acute detail-orientation with the ability to efficiently meticulously manage operational and administrative tasks.
- Analytical and strategic with strong problem solving skills, able to leverage clear reasoning to identify effective solutions and professionally manage resolution.
- Proactive and self-starter curiosity with a drive toward efficiency.
- Ability to work effectively both as part of a team, interfacing with co-workers and supporting department objectives, and independently when needed.
- Excellent written and verbal communication.
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