Digital Marketing Executive
London, United Kingdom
Full Time
Entry Level
About Us
QG Media, now part of global intelligence firm, ISMG, is an international provider of cutting-edge business events and digital content focusing on cybersecurity and digital innovation. We host over 20 annual events across 5 continents and have a client base that includes some of the world’s most recognisable brands such as Google, BP, Shell, Johnson & Johnson, Amazon, Dell, McAfee, and Siemens.
The Opportunity
We are looking for a talented Digital Marketing Executive to join our team and own end-to-end marketing initiatives for an assigned portfolio of events with the ultimate goal of increasing awareness, driving attendance registrations, and securing media partnerships.
In this all-encompassing, dynamic marketing role, you will be responsible for managing the full campaign lifecycle of digital programs such as social media marketing, email marketing, PPC campaigns, and more. If you are a passionate B2B marketer who is well organised with excellent communication skills and desire to accelerate your career in the cybersecurity event space, then we'd love to hear from you!
Responsibilities
QG Media, now part of global intelligence firm, ISMG, is an international provider of cutting-edge business events and digital content focusing on cybersecurity and digital innovation. We host over 20 annual events across 5 continents and have a client base that includes some of the world’s most recognisable brands such as Google, BP, Shell, Johnson & Johnson, Amazon, Dell, McAfee, and Siemens.
The Opportunity
We are looking for a talented Digital Marketing Executive to join our team and own end-to-end marketing initiatives for an assigned portfolio of events with the ultimate goal of increasing awareness, driving attendance registrations, and securing media partnerships.
In this all-encompassing, dynamic marketing role, you will be responsible for managing the full campaign lifecycle of digital programs such as social media marketing, email marketing, PPC campaigns, and more. If you are a passionate B2B marketer who is well organised with excellent communication skills and desire to accelerate your career in the cybersecurity event space, then we'd love to hear from you!
Responsibilities
- Develop and Execute Campaign Strategies: Create and implement comprehensive digital marketing plans for a portfolio of international cybersecurity events, aligning with business objectives and target audience profiles.
- Media Partnerships: Identify, negotiate, and manage strategic media partnerships to maximize event exposure and reach across relevant industry platforms.
- Social Media Management: Own the social media strategy for assigned events, including content creation, scheduling, community engagement, and performance analytics across platforms such as LinkedIn, X (Twitter), and Facebook.
- Paid Media Execution: Set up, monitor, and optimize paid digital campaigns including Google Ads and other PPC initiatives to drive high-quality leads and attendee registration.
- Email Marketing: Write, design, and deploy engaging promotional email campaigns using CRM or marketing automation tools, with a focus on audience segmentation, A/B testing, and performance analysis.
- Analytics and Reporting: Track, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvements.
- 1 - 3 years of experience in a B2B digital marketing role, ideally within the events, technology, or cybersecurity industries. United Kingdom work authorization is required.
- Degree in Marketing, Communications, Business, or a related field.
- Experience planning and executing multi-channel digital marketing campaigns, including social media, email marketing, and paid media (Google Ads/PPC).
- Strong written and verbal communication skills, with the ability to create compelling copy for a range of digital channels.
- Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp, Marketo) and CRM platforms (e.g., Salesforce).
- Proficiency in using Google Analytics, Google Ads, and social media management/reporting tools.
- Experience with Adobe InDesign and Illustrator is strongly preferred but not essential.
- Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
- Strong relationship building and good negotiation skills to establish and leverage industry partnerships.
- Comfortable working in a fast-paced, global environment, and across time zones.
- A proactive and collaborative mindset with a passion for innovation, analytics, and continual learning.
- Basic salary from £28,000 plus bonus (1st year OTE £40K.)
- 25 days holiday + paid public holidays
- Excellent career progression opportunities.
- Extensive hands-on training and continuous professional development.
- Inclusive and multi-cultural environment
- International travel
- Cycle to work scheme and work from home
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