Delegate Acquisition Manager
About Us
ISMG is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
ISMG’s best-in-class Global Summits & Executive Roundtable events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges. Additionally, we're able to provide security & technology vendors with unique & effective sponsorship opportunities to increase their brand exposure & generate sales leads by connecting them with our targeted audiences.
The OpportunityThe success of our events is critically tied to audience outcomes & our ability to drive ROI for our sponsors. That said, we are looking for a Delegate Acquisition Manager who will lead attendee recruitment & community management for ISMG’s vendor-sponsored events. In this role, you will focus on understanding the target audience of our sponsors & engage in a variety of strategies to identify, attract, & secure qualified guests for our events.
If you are data-driven, collaborative, & passionate about accelerating your career in the events space while engaging with some of the smartest people in the cybersecurity industry, then we are looking forward to hearing from you!
What You'll Be Doing
- Researching target markets & persona profiles to identify specific audience groups & expand our current database.
- Satisfying attendance goals for a portfolio of global events in various industries, converting prospects into event attendees.
- Identifying & attracting qualified attendees by working off a defined account list, conducting independent research, & networking with Senior Executives for referrals.
- Utilizing a variety of research strategies/tactics to identify net new, unsolicited contacts & meet a monthly goal of database additions.
- Connecting with C-Level & other Executive Leadership prospects through phone calls, Social Media/LinkedIn & email campaigns for event registration.
- Creating & managing email invitations, utilizing A/B testing, & analyzing performance to improve response rates & conversions.
- Tracking attendance confirmations & limiting attrition through consistent communication with registrants throughout the event life cycle.
- Maintaining & nurturing a past attendee & prospect database using ISMG’s CRM tools.
- Engaging in post-event conversations to collect feedback from former attendees & gauge interest in possible future events.
- Analyzing event results & performance, showcasing key metrics for improvement.
- Monitoring industry trends & staying up-to-date on new marketing technologies & techniques.
- A Bachelor’s Degree or higher in Marketing, Events, or related fields.
- Entry level experience or fundamental knowledge in delegate acqusition, audience/attendance development, and/or recruitment.
- Experience with or exposure to B2B events is a plus.
- knowledge of the cybersecurity/IT industry is a plus.
- Ability to concisely convey value propositions & alter messaging based on a prospect’s individual interests.
- Strong communication skills, both written & verbal.
- Excellent organization & time management skills with an ability to work independently in a fast-paced media environment.